The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
It is the victory of the Jews, notwithstanding that they are a small group, over the Muslim ’ummah in four successive wars. The Arab Muslims whom these defeats have affected concur about the indispensability of concluding peace and compromise with the Jews, saying that there is no alternative before them and offering the excuse that the Jews are helped by the Western nations and America while the Muslims have no power and authority in their favour. And after having extended their hands for compromise with the Jews some of the Arabs have in fact concluded treaties with them calling these Peace Treaties. Since these treaties contain conditions that are invalid, more harmful and graver than defeats in the wars, and since people are asking about what should the Muslims' attitude be towards the Jews and towards the Peace Treaties that have been concluded, and because Allah Subhânahu wa Ta‘âlâ has taken a ovenant of those who are given knowledge to elucidate and not to conceal anything, I have liked to write briefly about the attitude which, according to sharî‘ah, the members of the Islamic ’ummah should adopt towards these treaties they call Peace Treaties.
Author: Abdur-Rahman Abdul-Khaliq
Publisher: http://www.salafi.net - Salafi Website
The content of this book are glad tidings to the oppressed people of the occupied territories particularly, and to all Muslims in general.
Author: Sefr Bin Abdul Rahman Al-Hawali
Reveiwers: Muhammad AbdulRaoof
A book contains sunnahs (recommended acts) scattered in a lot of books. It’s divided into two main sections. The first is concerned with good deeds that have specified rewards whose benefits are restricted to whoever performs them only. Examples of such good deeds are: praying sunnahs and performing ‘umrah. The second section is devoted to the deeds with unspecified benefits, i.e. the good deeds whose benefits reach others like the family, the neighbor or even the community in large. These benefits are achieved in this life as well as the Last Day. Giving charity and useful knowledge are examples of this group of good deeds.
Author: Hakam Bin Adel Zummo Al-Nuwairy Al-Aqily
Translators: Ayat Fawwaz Ar-Rayyes
Generally regarded as the single most authentic collection of hadiths, Sahih al-Bukhari covers almost all aspects of life in providing proper guidance from the Messenger of Allah. This book is the work of over 16 years by Imam al-Bukhari who before writing any hadith in this book performed two rak'ahs prayer of guidance from Allah and when he was sure of the hadith's authenticity, he wrote it in the book.
Author: Muhammad ibn Ismaeel al-Bukhari
Publisher: http://www.islamspirit.com - Islam Spirit Website
Undoubtedly, the heart leans towards those who are kind and gentle. It was said a long time ago: "Make your face happy and your words gentle, and you will be more beloved to the people than those who give them a gift". The one calling to the religion of Islam and dealing with other people has the utmost need to gather the people around him, and cause their hearts to lean towards him so that they will listen to him. Adorning himself with kindness and gentleness helps to achieve that goal with the grace of Allah.