The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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In conveying the message of Islam to a non-Muslim, it is usually not sufficient to highlight only the positive nature of Islam. Most non-Muslims are not convinced about the truth of Islam because there are a few questions about Islam at the back of their minds that remain unanswered. This book will help non-Muslims to discover and know more common questions about Islam in more depth.
Author: Zakir Naik
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/314436
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This nice article discusses a very nice topic. It discusses the meaning of Allah's name: An-Nur (the Light). No doubt lots of Muslims did not read about its meaning due to its being obvious but we should take much care of knowing any aspect of Islam even if we think it is very clear. Dr. Saleh As-Saleh explains its meaning through explaining the verse in which it is mentioned in Surat An-Nur.
Author: Dr. Saleh As-Saleh
Publisher: http://understand-islam.net - Understand Islam Website
Source: http://www.islamhouse.com/p/344786
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The Fasting of Ramadan: a reference that simplified all matters pertaining to the fast and Ramadan in this short and concise treatise.
Author: Muhammad Jameel Zeeno
Source: http://www.islamhouse.com/p/177570
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The author said in the beginning, "After reading the Bible carefully and completely, I found it containing the following texts: (1) False texts abusing the attributes of God (2) False texts abusing the prophets, falsely accusing them of adultery, fornication and idol-worshipping (3) Obscene tales full of graphic physical details (4) Strange stories, such as the story of the trees that called for an election among all trees to select the president among them. Still there are many who know nothing about these things. The reason may be: (1) The mere length of the Biblical, more than 3000 pages, which makes it difficult for most people to read (2) The fact that many Christian do not read the Bible but claim it only as a matter of tradition (3) The activities of priests who only read to people what they choose for them to know.
Author: Abdur-Rahman Demashqeyyah
Source: http://www.islamhouse.com/p/351184
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A small but beneficial treatise concerning innovation, celebrating the birth of the Prophet (s), as well as a small note about Wahhabiyyah and the creed Muhammad bin Abdul-Wahhab.
Author: Abdul Aziz bin Abdullah bin Baz
Source: http://www.islamhouse.com/p/1267
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