The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Truly & Falsely Jesus In the Bible
Author: Saleh Ali Alsobiyl
Source: http://www.islamhouse.com/p/385678
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Discover Islam: A brief book that guides a person towards Islam, Islam is the religion and way of life of about one Fifth of the world's population. Muslims are of diverse nationalities, cultures and races, but their Religion teaches that all humanity is essentially equal. It guides them to the Straight Path.
Publisher: Ministry of Islamic Affairs, Endowments, Da‘wah and Guidance
Source: http://www.islamhouse.com/p/90757
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An excellent book for non-Muslims explaining various aspects of Islam.
Author: Pete Seda
Publisher: Islamic Propagation Office in Rabwah
Source: http://www.islamhouse.com/p/1301
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All of us interact with people to some degree or another. The Dawah Training Program by Dr. Bilal Philips gives us the tools we need to turn our interactions into fruitful opportunities for Dawah. Starting from the legal ruling of Dawah and taking us through various Dawah techniques, Dr. Bilal Philips presents a comprehensive course enlightening the listener to the appropriate means and methodology of presenting the beautiful religion of Islam to people from various backgrounds.
Author: Abu Ameenah Bilal Philips
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/339167
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Its author said in the introduction, "It is a known fact that every language has one or more terms that are used in reference to God and sometimes to lesser deities. This is not the case with Allah. Allah is the personal name of the One true God. Nothing else can be called Allah. The term has no plural or gender. This shows its uniqueness when compared with the word "god," which can be made plural, as in "gods," or made feminine, as in "goddess." It is interesting to notice that Allah is the personal name of God in Aramaic, the language of Jesus and a sister language of Arabic."
Source: http://www.islamhouse.com/p/322097
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