The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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This book is published on the shoulders of those people who have volunteered their personal stories of how they entered Islam. If you, the reader, are open to the possibility that Allah, the Creator, has given you clear evidence to accept Him and His message of Islam, then read these stories. From different backgrounds, and different experiences, you just might find someone here who had the same questions and doubts that you may have. Many of these people have endured against tremendous obstacles, including parental opposition, despair with other religions, being blind, and being lied to about the true nature of Islam.
Source: http://www.islamhouse.com/p/283493
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A bewildered Western Truth-Seeker relates his spiritual journey from Christianity to Buddhism until he found the Truth in Islam.
Reveiwers: Muhammad AbdulRaoof
Publisher: Islamic call and guidance centre in Abha: www.taweni.com
Source: http://www.islamhouse.com/p/378994
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In conveying the message of Islam to a non-Muslim, it is usually not sufficient to highlight only the positive nature of Islam. Most non-Muslims are not convinced about the truth of Islam because there are a few questions about Islam at the back of their minds that remain unanswered. This book will help non-Muslims to discover and know more common questions about Islam in more depth.
Author: Zakir Naik
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/314436
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This is the translation of an extremely important book by the eminent scholar Ash-Shaikh Salih Aal-Shaikh. In it are essential guidelines from the Sunnah and the example of the sahabah, on how a Muslim should think and behave in situations of tribulations, trials or calamities.
Author: Saalih Bin Abdulaziz Aal-ish-Sheikh
Reveiwers: Muhammad AbdulRaoof
Translators: Shuwana Abdul-Azeez
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/371007
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Various Prohibitions regarding Speech.
Publisher: Islamic Propagation Office in Rabwah
Source: http://www.islamhouse.com/p/1239
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