The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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This colorful book is for non-Muslims who would like to understand Islam, Muslims, and other facts of Islam.
Reveiwers: Muhammad AbdulRaoof
Publisher: An Islamic centre of Qatar www.fanar.gov.qa
Source: http://www.islamhouse.com/p/374057
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This is an exquisite collection of incidents from the life of the Prophet (Peace be upon Him), stories from our Islamic Heritage, and thought-provoking anecdotes from the life of the author. The aim of the book is to train the reader to enjoy living his life by practicing various self-development and inter-personal skills. What is so compelling and inspiring about this book is that, in order to highlight the benefit of using social skills, the author draws from the lives of the Prophet (Peace be upon Him) and his Companions. This book is both a practical systematic guide to self-improvement and a treasure trove of historical incidents. It increases self-awareness, whilst nurturing the soul and strengthening the spirit.
Author: Muhammad Bin AbdulRahman Al-Areefi
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/308397
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This treatise was prepared by the Agency of Islamic Enlightenment in Hajj. Includes a discussion about those things which nullify a person's Islam as well as common errors made by the commonfolk.
Reveiwers: Muhammad AbdulRaoof
Publisher: Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Bade'ah - A website Islamic Library www.islamicbook.ws
Source: http://www.islamhouse.com/p/328734
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The author said in its introduction, "Nothing offends more the Christians than to cast doubt about the doctrine of the Trinity, the fountainhead of their faith. Since I grew up as a Christian, I know by heart that it will surely injure a devout follower of Christianity something he knew as true. But to lend a blind eye when I know better is far from righteousness since I am bound by the God's Commandments to guide those mislead by the false doctrine. It is a basic right of every individual to know the truth that will lead him to the right path.
Source: http://www.islamhouse.com/p/322142
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This is the translation of an extremely important book by the eminent scholar Ash-Shaikh Salih Aal-Shaikh. In it are essential guidelines from the Sunnah and the example of the sahabah, on how a Muslim should think and behave in situations of tribulations, trials or calamities.
Author: Saalih Bin Abdulaziz Aal-ish-Sheikh
Reveiwers: Muhammad AbdulRaoof
Translators: Shuwana Abdul-Azeez
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/371007
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