The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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This booklet reminds the reader that worldly difficulties are a trial for the believers, while not disregarding the fact that more often afflictions result from one’s sins and disobedience to Allah. It also teaches how appropriate behavior and correct attitude can change an adversity into a worthwhile opportunity to achieve Allah’s Pleasure through Sabr, Shukr, Ihtisaab and Istirja, whereas impatience, panic and complaining can worsen one’s state of affairs. It also explains the futility of invoking the Prophets and the dead to remove hardships, and encourages calling upon Allah Alone to ease one’s affairs.
Author: Shuwana Abdul-Azeez
Reveiwers: Muhammad AbdulRaoof
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/371011
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The Sword of Allah: Khalid bin Al-Waleed: Khalid bin Al-Waleed was one of the greatest generals in history, and one of the greatest heroes of Islam. Besides him, Genghis Khan was the only other general to remain undefeated in his entire military life. This book was written by the late Lieutenant-General A.I. Akram of the Pakistan Army, in October 1969. The author learnt Arabic in order to draw on the earliest historical sources and he visited every one of Khalid's battlefields in order to draw analyses from the viewpoint of military strategy, including reconciling conflicting historians' accounts. The book was originally published by the Army Education Press, Rawalpindi, Pakistan and printed by Feroze Sons Publishers in Lahore, Pakistan. The excellence of the book was such that it has been translated from English into Arabic and is currently sold in bookshops throughout the Arab World.
Author: A. Akram
Source: http://www.islamhouse.com/p/61193
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The Life, Teachings and Influence of Muhammad ibn Abdul-Wahhaab: This book is not one with a political agenda. It is meant neither to support nor to critique any contemporary regimes or policies. Indeed, the driving force behind this work is much greater and more important than that. It has to do with, first, the religion of Islam as preached by the Prophet (peace and blessings of Allah be upon him) himself and, second, with the honor and rights of an individual Muslim, Muhammad ibn Abdul-Wahhaab.
Author: Jamaal Zarabozo
Publisher: Ministry of Islamic Affairs, Endowments, Da‘wah and Guidance
Source: http://www.islamhouse.com/p/54190
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Each person is born in a religious environment that is not of his/her own choice. From the very beginning of human existence in this world, they are assigned the religion of their family or the ideology of the state. By the time individuals reach their teens they usually accept the beliefs of their parents or that of their particular society. However, when some people mature and are exposed to other beliefs and ideologies, they begin to question the validity of their own beliefs, and search for the truth.
Author: Majed S. Al-Rassi - Majid Bin Sulaiman Al-Russi
Reveiwers: Abu Ameenah Bilal Philips
Source: http://www.islamhouse.com/p/51735
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A very important book talks about some misconceptions about Islam such as: 1- Polygamy. 2- Women are oppressed by Islam. 3- Double standard in marriage. 4- Divorce is easy in islam. 5- Divorce is only the man’s right. 6- Hijab. 7- Double standard in inheritance. 8- Two women are equal oto one man. 9- Islam was spread by sword.
Source: http://www.islamhouse.com/p/318737
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