The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Islamic view of Contemporary Issues - The book still under editing
Author: Abu Ameenah Bilal Philips
Source: http://www.islamhouse.com/p/1247
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Anyone interested in comparative religion will find in this book many surprises that challenge what many once believed to the absolute truths, This book has been written as the result of dialogues I had with Christian clergy as well as laity. The discussions were polite, pleasant, friendly, and constructive without the slightest intention of hurting the religious feeling of any Christian. It is provocative, and a challenge to Christianity. It is indispensable for those looking for the truth and those studying Comparative Religion.
Author: Hasan Mohammed Ba Aqeel
Reveiwers: Muhammad AbdulRaoof
Publisher: Books of the office of propagation in Ulayya, Sulaymaniyah and north of Riyadh
Source: http://www.islamhouse.com/p/311583
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In this era, many people are trying to learn everything concerning the material life aiming at making their living conditions better. In this digest, the author has tried to write about the spiritual aspect of life which is, as a matter of fact, more important than any other aspects. Discussion of many topics associated with this, including weakness, disbelief, oppression, being quarrelsome, impatience, ignorance, forgetfulness, irritability, discontent, striving and working hard for worldly desire, transgression and ingratitude, turning away, and more.
Author: Abdullah bin Mohammed Al-Mutaz
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.dar-alsalam.com - Darussalam Publications Website
Source: http://www.islamhouse.com/p/316347
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In conveying the message of Islam to a non-Muslim, it is usually not sufficient to highlight only the positive nature of Islam. Most non-Muslims are not convinced about the truth of Islam because there are a few questions about Islam at the back of their minds that remain unanswered. This book will help non-Muslims to discover and know more common questions about Islam in more depth.
Author: Zakir Naik
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/314436
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All of us interact with people to some degree or another. The Dawah Training Program by Dr. Bilal Philips gives us the tools we need to turn our interactions into fruitful opportunities for Dawah. Starting from the legal ruling of Dawah and taking us through various Dawah techniques, Dr. Bilal Philips presents a comprehensive course enlightening the listener to the appropriate means and methodology of presenting the beautiful religion of Islam to people from various backgrounds.
Author: Abu Ameenah Bilal Philips
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/339167
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