The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Due to the pitiful state which the Ummah of Muhammad (may God praise him) is in, due to the lack of knowledge of Muslims about their religion, and due to the high regard which some Muslims hold for Western thought and culture, we see that a hideous practice which contradicts the very principles of chastity and honor in Islam has crept into many Muslim societies. Many people don't realize the origins and consequences of this shameful celebration, but rather blindly follow its rites and customs to be "closer" to the West, not thinking of the sin and displeasure they are earning from Allah.This Book study the ruling concerning this celebration and statements of scholars in this regard.
Author: Muhammad Salih Al-Munajjid
Publisher: Islamic Propagation Office in Rabwah
Source: http://www.islamhouse.com/p/1353
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The true Islamic personality of the Muslim woman as defined by the Quran and Sunnah offers the reader a comprehensive overview of the woman's place in the Islamic scheme of things, and many roles which a woman may play throughout her life - daughter, wife, mother and friends - are explored in details.
Author: Muhammad Ali Al-Hashemi
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/185386
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In recent times, many sincere Muslims have looked to ascertain the situation of our Nation, and what they see were the effects of the Devil (Shaytan), the blackness of wicked deeds, and the blood of many wounds. They saw discord, disagreement, disunity, confusion, and anxiety. They perceived the evil results of not ruling according to Allah's Book - in the home, the streets, or the marketplace. They saw these results in schools, universities, books, newspapers, and the media; in fact, they even witnessed them in the best places, mosques, where innovations now flourish. And they have also seen the effects of that evil among the ranks of callers to Islam and students of knowledge.
Author: Hussain Al-Weshi
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/328668
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An incisive, thoroughly research and above all informative discourse on the subject of Prophet Muhammad in Torah and Bible.
Reveiwers: Muhammad AbdulRaoof
Publisher: Daar Al-Watan - A website Islamic Library www.islamicbook.ws
Source: http://www.islamhouse.com/p/330824
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Why I Chose Islam: A story of a priest who reverted to Islam, it is based on a True Story.
Author: M. Emery
Publisher: Islamic Propagation Office in Rabwah
Source: http://www.islamhouse.com/p/75468
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