The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Dr. Saleh As-Saleh said in the beginning of the book, "We hear nowadays a strange call by organized groups involving some Christians, Jews, and “Muslim” intellectuals calling for “wihdatul adyaan”. They claim that these three religions stand for the same belief that there is One God and should unite in their call for the implementation of great moral values. Some of those involved call for the establishment of centers containing churches, synagogues, and masaajid side by side, and printing the Qur’an, the Bible, and the Torah in one binding, etc. In the name of defending Islam against political and media distortions in the West, some organizations are compromising the basics of the Islamic creed through what is called “Bridging the Faiths.” This is a very dangerous call because it mixes the truth with falsehood and thus practically implies the elimination of the truth perfected in the deen of Islam. The Christians and Jews want the Muslims to be like them. That is why they support this deceptive call for “unity”.
Author: Dr. Saleh As-Saleh
Publisher: http://understand-islam.net - Understand Islam Website
Source: http://www.islamhouse.com/p/353522
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One Hundred famous Weak or Fabricated Traditions attributed to the Prophet.
Author: Ihsan Al-Utaibi
Source: http://www.islamhouse.com/p/51904
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A great book which explains the real beauty of Islam, by Dr Naji Ibrahim Arfaj.
Author: Naji Ibrahim al-Arfaj
Publisher: http://www.abctruth.net - ABC Truth Website
Source: http://www.islamhouse.com/p/222108
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This booklet deals with one of the most important topics to which the Muslim should give attention in his life and for which he should have the utmost concern. Included in it is the explanation of a tremendous way of seeking forgiveness, from amongst the various forms of seeking forgiveness that occur in the sunnah of the Prophet.
Author: AbdurRazzaaq AbdulMuhsin Al-Abbaad
Source: http://www.islamhouse.com/p/51914
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The purpose of this book is to provide English speaking Muslims a concise and authentic compilation of the instructions regarding funeral rites in Islam.
Author: Abu Ameenah Bilal Philips
Source: http://www.islamhouse.com/p/250756
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