The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Dr. Saleh As-Saleh said in the beginning of the book, "We hear nowadays a strange call by organized groups involving some Christians, Jews, and “Muslim” intellectuals calling for “wihdatul adyaan”. They claim that these three religions stand for the same belief that there is One God and should unite in their call for the implementation of great moral values. Some of those involved call for the establishment of centers containing churches, synagogues, and masaajid side by side, and printing the Qur’an, the Bible, and the Torah in one binding, etc. In the name of defending Islam against political and media distortions in the West, some organizations are compromising the basics of the Islamic creed through what is called “Bridging the Faiths.” This is a very dangerous call because it mixes the truth with falsehood and thus practically implies the elimination of the truth perfected in the deen of Islam. The Christians and Jews want the Muslims to be like them. That is why they support this deceptive call for “unity”.
Author: Dr. Saleh As-Saleh
Publisher: http://understand-islam.net - Understand Islam Website
Source: http://www.islamhouse.com/p/353522
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Take your Belief from the Quran and Sunnah: a booklet containing important questions of religious beliefs, the writer replied it was seeded with evidence from the Quran and Sunnah; to reassure the reader to answer correctly; because the doctrine of unification (Tawheed) is the basis of His Excellency rights in this world and the Hereafter.
Author: Muhammad Jameel Zeeno
Publisher: http://www.saaid.net - Saaid Al Fawaed Website
Source: http://www.islamhouse.com/p/162054
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Generally regarded as the single most authentic collection of hadiths, Sahih al-Bukhari covers almost all aspects of life in providing proper guidance from the Messenger of Allah. This book is the work of over 16 years by Imam al-Bukhari who before writing any hadith in this book performed two rak'ahs prayer of guidance from Allah and when he was sure of the hadith's authenticity, he wrote it in the book.
Author: Muhammad ibn Ismaeel al-Bukhari
Publisher: http://www.islamspirit.com - Islam Spirit Website
Source: http://www.islamhouse.com/p/70510
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The Virtues of Allah’s sacred month of Muharram and Fasting on Aashooraa.
Author: Muhammad Salih Al-Munajjid
Publisher: http://www.islamqa.com - Islam : Question & Answer Website
Source: http://www.islamhouse.com/p/1343
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All of us interact with people to some degree or another. The Dawah Training Program by Dr. Bilal Philips gives us the tools we need to turn our interactions into fruitful opportunities for Dawah. Starting from the legal ruling of Dawah and taking us through various Dawah techniques, Dr. Bilal Philips presents a comprehensive course enlightening the listener to the appropriate means and methodology of presenting the beautiful religion of Islam to people from various backgrounds.
Author: Abu Ameenah Bilal Philips
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/339167
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