The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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The lofty rank and high station eemaan possesses is not something obscure, as it is unquestionably, the most important duty as well as being the most imperative of all obligations. It is also the greatest and most glorious of them. All the good in the world and the Hereafter is dependent upon the presence of eemaan and on its soundness and integrity. Eemaan holds such a multitude of benefits, ripe fruits, delicious pro-duce, constant food and continual goodness.
Author: AbdurRazzaaq AbdulMuhsin Al-Abbaad
Translators: Abu Safwan Farid Ibn AbdulWahid Haibatan - Abu Safwah Fareed Abdul Wahid
Source: http://www.islamhouse.com/p/51733
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THE MUSLIM CREED is one of the best books on the subject of Tawheed (Islamic Monotheism) and ranks high in authenticity. Till date it has gone through various publications; and had been the means for guidance of the millions of people throughout the world; by taking them out of the darkness of polytheism and error.
Author: Suhaib Hasan AbdulGhaffar
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.dar-alsalam.com - Darussalam Publications Website
Source: http://www.islamhouse.com/p/316349
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What are the Conditions of Du'aa? Merits of Supplications? Manners of Making Du'aa? Mistakes in Du'aa? Why invocations not Answered? This series answer those questions and other topics.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345083
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This booklet will open before you a new dimension of thinking, and will enable you to realize the importance of your role as a human being in this universe, to help you understand the relationship between you and your Creator, God Almighty Allah. It presents Islam to you in a clear way, and provides straightforward answers to many questions about Islam and its credibility.
Author: Mahmoud Reda Morad Abu Romaisah
Reveiwers: Muhammad AbdulRaoof
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/308007
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Islam is the universal religion, in this comparative study between Islam and Christianity, the reader will notice the tolerant approach of Islam toward other revealed religions.
Author: Ulfat Aziz-us-Samad
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/333580
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