The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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A great book which explains the real beauty of Islam, by Dr Naji Ibrahim Arfaj.
Author: Naji Ibrahim al-Arfaj
Publisher: http://www.abctruth.net - ABC Truth Website
Source: http://www.islamhouse.com/p/222108
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Patience and Gratitude are the keys to success in this world and the next, as Imam Ibn Qayyim Al-Jawziyya explains in a beautiful Manner in this Book.
Author: Ibn Qayyim al-Jawziyyah
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/314956
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A research paper discussing issues of Hajj & Umrah particular to women.
Author: Muhammad Bin Shakir al-Sharif
Publisher: http://www.islamweb.net - Islam Web Website
Source: http://www.islamhouse.com/p/1271
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The conflict between truth and falsehood is ongoing and will last as long as this world remains. The fact that some groups among the Ummah of Muhammad (peace and blessings of Allah be upon him) are following the people of falsehood.
Author: Muhammad Salih Al-Munajjid
Publisher: http://www.islamqa.com - Islam : Question & Answer Website
Source: http://www.islamhouse.com/p/204498
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With the advent of another Ramadan, a mixture of feelings overwhelm the hearts of Muslims all over the world. The hearts are full of hope, based on trithful promises and glad tidings given by Allah and his Messenger, of great bounties and endless bliss.
Author: Abdul Kareem Awwad
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/318532
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