The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
Download:
Kitab At-Tawheed is one of the best books on the subject of Tawheed (Islamic Monotheism) and ranks high in authenticity. Till date it has gone through various publications; and had been the means for guidance of the millions of people throughout the world; by taking them out of the darkness of polytheism and error.
Author: Muhammad Bin Abdul Wahhab
Publisher: http://www.islambasics.com - Islam Basics Website
Source: http://www.islamhouse.com/p/128600
Download:
In this classical treatise, Ibn Rajab (may Allah have mercy on him) discusses the differences between advising and condemning, which is an extremely important topic since it is very common that the two are confused for one another. For the most part, his talk revolves around the dealings and affairs of the scholars, and how it was from their way to advise and accept the truth from one another. And he shows how condemning was not from their characteristics, but rather from the signs of the evil and wicked people who held hidden goals and objectives.This book is especially important in these days due to the wide scale confusion that exists on this subject amongst the Muslims. So today when we find scholars of the Sunnah refuting weak opinions of other scholars from the past, they are quickly accused of hating those scholars of the past and just condemning them, when in fact they are really advising the ummah and warning the Muslims against following a man in his error. So, we hope that these matters become clear to the reader upon studying this treatise and that he is able to distinguish those who are truly advising from those who are just condemning.
Author: Ibn Rajab Al-Hanbali
Translators: Abu Maryam Ismaeel Alarcon
Publisher: http://www.almanhaj.com - Almanhaj Website
Source: http://www.islamhouse.com/p/249998
Download:
The Sword of Allah: Khalid bin Al-Waleed: Khalid bin Al-Waleed was one of the greatest generals in history, and one of the greatest heroes of Islam. Besides him, Genghis Khan was the only other general to remain undefeated in his entire military life. This book was written by the late Lieutenant-General A.I. Akram of the Pakistan Army, in October 1969. The author learnt Arabic in order to draw on the earliest historical sources and he visited every one of Khalid's battlefields in order to draw analyses from the viewpoint of military strategy, including reconciling conflicting historians' accounts. The book was originally published by the Army Education Press, Rawalpindi, Pakistan and printed by Feroze Sons Publishers in Lahore, Pakistan. The excellence of the book was such that it has been translated from English into Arabic and is currently sold in bookshops throughout the Arab World.
Author: A. Akram
Source: http://www.islamhouse.com/p/61193
Download:
Explaining the Fundamentals of Faith: discusses the fundamentals of faith, by outlining and detailing the objectives of the Islamic 'Aqeedah. Numerous references are made to the Qur'an and authentic Ahadith, for establishing the sincere intention and worship to Allah, liberating the mind and thought from the irrational and chaotic losses, establishing peace of mind and sound thinking, safeguarding the intentions, learning to establish a strong Ummah (community), achieving happiness in this life and the hereafter, and more.
Author: Ghalib Ahmed Masri
Reveiwers: Muhammad AbdulRaoof
Publisher: A website Islamic Library www.islamicbook.ws
Source: http://www.islamhouse.com/p/324736
Download:
This book clearly and concisely presents the Islamic concept of Tawbah (repentance) and its viewpoint wherein salvation by faith and salvation by deeds are combined in a truly unique manner. A book that is relevant to every Muslim.
Author: Abu Ameenah Bilal Philips
Source: http://www.islamhouse.com/p/207472
Download: