The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Belief in the Day of Resurrection gives meaning and purpose to our brief stay in this transient world. It is the believer's goal to win the Pleasure of His Lord by worshiping Him alone, fulfilling His Commands and refraining from His Prohibition during his worldly life-span. On the Day of Judgment, his fate will be decided in accordance with his record of deeds; he who fulfills his obligations will be rewarded with eternal bliss in Paradise, and he, who fails to be a believer, will be doomed to eternal Hell-Fire.
Author: Shuwana Abdul-Azeez
Reveiwers: Muhammad AbdulRaoof
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/373683
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In recent times, many sincere Muslims have looked to ascertain the situation of our Nation, and what they see were the effects of the Devil (Shaytan), the blackness of wicked deeds, and the blood of many wounds. They saw discord, disagreement, disunity, confusion, and anxiety. They perceived the evil results of not ruling according to Allah's Book - in the home, the streets, or the marketplace. They saw these results in schools, universities, books, newspapers, and the media; in fact, they even witnessed them in the best places, mosques, where innovations now flourish. And they have also seen the effects of that evil among the ranks of callers to Islam and students of knowledge.
Author: Hussain Al-Weshi
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/328668
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This book is to be seen as a modest attempt, a small but significant and sincere contribution, to the input of materials pertaining to Islam which set to curb and eventually uproot evil and establish righteousness, so that people are helped in clinging to the only way that affords them safety from the Fire, and brings them closer to Allah with a submission to his will that is borne of easiness as a result based on correct knowledge and understanding.
Author: Abu Al-Muntasir Bin Muhar Ali
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/339179
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The Needs Of Humanity In The Mission Of Prophet Muhammad: This is a research that was developed to answer the Westerners who presently asking what new aspects Prophet Muhammad -peace be upon him- offered to the world?
Author: Adel ibn Ali Al-Shiddy - AbdulRazaq Maash
Source: http://www.islamhouse.com/p/104525
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The Virtues of Allah’s sacred month of Muharram and Fasting on Aashooraa.
Author: Muhammad Salih Al-Munajjid
Publisher: http://www.islamqa.com - Islam : Question & Answer Website
Source: http://www.islamhouse.com/p/1343
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